Tell me, please, what are the most common mistakes novice designers make when creating logos? Maybe it's too complicated a design, using inappropriate colors or an unsuccessful choice of font?
Tell me, please, what are the most common mistakes novice designers make when creating logos? Maybe it's too complicated a design, using inappropriate colors or an unsuccessful choice of font?
In my opinion, one of the most common mistakes is trying to make a logo too complicated. Many beginners think that more details will make the logo unique, but this often leads to a loss of readability and recognition. Another common mistake is choosing the wrong color palette. For example, colors that are too bright or clashing can not only be annoying but also give the wrong impression of the brand. Another is ignoring the importance of the font. Using standard or inappropriate fonts can make the logo look unprofessional. Of course, a lot also depends on a lack of understanding of how the logo will be used. For example, if the logo doesn't scale well or doesn't look attractive in black and white, that's also a big mistake. It is important to consider modern logo design tips such as creating simple, versatile, and easy-to-remember elements. A logo is not just a pretty picture, but a tool that helps a brand stand out.
I should add that another mistake is copying other people's ideas. Trying to do “like the competitors”, newcomers forget about uniqueness. Logo should be individual and reflect the essence of the brand. It also happens that not enough time is given to research the target audience. Otherwise, I think that experience and experimentation help to avoid such mistakes over time.
